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ASESORÍA Y CONSULTORIA EN TIENDAS DE DESCUENTO DURO (HARD DISCOUNT)
Polish supermarket chain Biedronka is planning to open 100 new stores by December 2017.
The hard discounter, owned by Portuguese retailer Jerónimo Martins (JM), has its 2,722 stores in Poland, which is 55 more than one year ago.
Biedronka accounted for 66.9% of JM’s sales in 2016 and 48% of total investments of the group. In addition, it also helps exports of Portuguese products, such as olive oil and wine.
Biedroka operates in a very competitive market (there are another 14 discounters).
Katarzyna Scheer, communication director of Biedronika, told Portuguese daily Dinheiro Vivo, that one of the company’s competitive advantages is proximity, which is important for consumers, she said, especially when it comes to food.
Biedronka prides itself on its low prices which it says it acheives through cost-cutting measures. "We save on everything we can. For example, we do not use many shelves and exhibition stands. There are products that are still in boxes", says Scheer.